The Beep Beep team had the opportunity to interview two people from two different parts of the world, where people use cars on a regular basis. The results are surprising! Both responses were actually extremely similar. Take a look at the questions and responses:
What we found interesting is that both users didn't seem interested in money as a motivator in sharing information about when they were leaving a parking spot. However, they were interested in sharing for free as part of a community user on the mobile application. This was interesting to us because our original business model included users posting spots for a profit as a motivator, but we have since switched because of research of failed companies getting shut down by the local municipality. Though this is a very small sample size, this further strengthens are reasons to make a free model using "gamification".
Also, both users had the same to say about their driving patterns. Usually to and from work, Monday through Friday. They both paid for parking because of both safety and convenience, and paying for street parking wasn't something that they would be very interested in. They also suggested to include payed parking, as sometimes it's also hard to find those too.
These interviews are a good basis for simplifying our questions for the general public survey that we will be putting together in the coming weeks.
Lastly, stay tuned for our next blog post with Ian McCarthy, a visiting professor at the Rotterdam School of Management who is based out of Vancouver, Canada. He teaches an operations management course and is one of the biggest advocates of the new genre of "gamification". It will be very interesting to hear his input on how we would like to make our real-world added value application a game!
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